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In today’s challenging market, listing agents need to do everything they can to set your property apart from the competition.
Not all Realtors® are created equal!
The average real estate professional practices what I call the 3 P’s:
 Plant a sign in the yard
Put the home in the Multiple Listing Service (MLS)
Pray that is sells.
That plan simply does not work in our competitive market! I work hard to consistently and aggressively market your home every day until it’s sold.
Click here to find out more about my aggressive Marketing Plan and be sure to contact me if you have any questions on the system I will use to get your home SOLD!
Have fun exploring my website and contact me me when you are ready to get started!
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Wondering why your home didn't sell? Whether you did the "FSBO" thing (For Sale By Owner) or had a full-service REALTOR or anything in between, we may be able to help.
Even in a hot sellers market like the Richmond area is in, the fact is some homes don't sell. There are three basic reasons a home doen't sell:
1) Price : If your home isn't priced competitively, then it won't sell.
2) Condition : There are a lot of homes on the market. Buyers are particular and want homes in great condition.
3) Marketing : If buyers aren't aware that your home is for sale, they can't buy it!
How can we help? Read on... |
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Pricing -- it's the single most important factor in selling your home. And let's be blunt here; it doesn't matter what YOU think your home is worth. What matters is what a BUYER thinks your home is worth!
Obtaining a professionally prepared Comparative Market Analysis (CMA) is the critical step in pricing your home. A CMA is what professional appraisers and real estate agents develop in order to determine the MARKET VALUE of your home.
But not all CMAs are created equal. Many agents and appraisers look only at recent MLS (Multiple Listing Service) sales for similar homes near you. A good CMA however, will include much more. To properly prepare a CMA an agent MUST also do a tax record search for non-MLS sales. This takes a lot of time and effort, and let's face it; not everyone is willing or able to put in the time and effort it requires. WE ARE BOTH WILLING, AND ABLE!
Why is it critical to investigate tax records and deed filings? Simple. Not every house that is sold is listed in the MLS. Some people successfully sell their homes themselves. Some relocation companies don't list homes in the MLS,and some homes are sold under exclusive listing agreements--"inside" or "pocket" sales within a particular real estate agency. A simple MLS search may be leaving out many comparable home sales.
Getting recent MLS sales is the first step in preparing a CMA. But it's only the first step. We have a painfully simple way for you to acquire recent MLS sales. Simply click the graphic below and recent MLS sales (and a few non-MLS sales) will appear on your screen in moments! For a more detailed (but still not complete) CMA, fill out the short form. To do a full blown CMA, we'll need to see your home.
We will prepare a MINI CMA for you at no cost and no obligation: 
For a FREE and INSTANT list of recent sales near your home, click:
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The condition of your home is critical in the sale process. "Curb Appeal" is very important, as is the physical condition of your home. Obviously no one wants to buy a home that has a leaking roof or broken appliances.
"Buyer Psychology" is an important thing to consider. Your home's impression--both the inside and out--on buyers is something that a lot of people, real estate agents included, don't really understand. Curb appeal gets a lot of press, and it is important. But the appearance of the INSIDE of your home is vital to successfully selling you home.
"Carpet and paint". Those are the two things we here time after time from buyers. A fresh coat of interior paint will do wonders for the look and feel of your home. And paint is cheap. Carpet condition is a HUGE factor as well. We've had buyers that have passed on magnificent homes because they can't get past the poor condition of the carpet.
We'd be happy to give you a FREE, NO OBLIGATION room-by-room analysis of your home. We'll tell you what looks good, and what doesn't. We'll provide you with time-tested advice of things you can do to improve the appearance and condition of your home, from a BUYERS perspective. Just fill out the short form and we'll be happy to set up a time for your room-by-room analysis. Please plan for approximately one hour.
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"Marketing" a home means different things to different people. There are many real estate agents that believe all that's needed to market a home is to put it into the MLS. In the ridiculously strong seller's market we experienced at the beginning of the year, that may have been true. But our market has slowed, and marketing a home is becoming a critical factor to successful selling.
Any agent can put SOMETHING into the MLS. But more and more buyers are accessing the MLS via Internet sites just like this one. That means an agent needs to put the RIGHT information into the MLS and use that information to help market the home. Too many real estate agents still put "real estate speak" into the MLS and miss the opportunity to market to savvy buyers viewing listings on the Internet.
The Internet is an incredibly powerful marketing tool. The number of agents out there that understand how to fully utilize Internet marketing is very limited. Just look at the typical agents web site. The vast majority of agents with web sites do nothing with them. They simply don't understand the technology and terminology. They know nothing about Search Engine Optimization, available listing sites, many even struggle with simply putting a home photo on the Internet. Think about this: if the agent isn't web-savvy enough to market THEMSELVES on the internet, how are they going to market YOUR HOME?
There are numerous, maybe countless, other ways to market your home. Ask your agent for their Marketing Plan. If they don't have one...
If you'd like to see our "generic" marketing plan, just Click Here. Please keep in mind that each home is unique, and any marketing plan should be customized to your unique home. However, our generic plan will give you an idea of what we do to market homes for our clients.
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